Positive or it's Pointless

The Positive or it's pointless campaign is an initiative originally developed by the Australian Football League (AFL) under the banner "Positive or Pointless".

The four Brisbane based junior football codes (AFL Brisbane, Brisbane Junior Rugby Union, Football Brisbane and Greater Brisbane Junior Rugby League) got together in 2008 to address shared problems and adapted the campaign for a wider audience.

An extended Positive or it's pointless campaign was rolled out in 2009, funded by the Queensland Government.

What are the aims of the campaign?

The campaign aims to reduce poor and unacceptable player, spectator and parent behaviour. The basic principles reinforced through Positive or it's pointless are:

  • sport for children is a vital part of their growing up
  • children like to win, but more importantly, they want to have fun
  • parents need to set the right example at the sports ground, not just at home
  • parents should be proud of their child's effort, irrespective of the result
  • sport is important to children's self esteem.

Sport is an integral part of the Queensland way of life. If we want our kids to keep participating in physical activities, it is essential that their experience in junior sport is positive and fun.

Children, parents, spectators, officials, coaches and volunteers all have an important role to play in making sure junior sporting environments are safe, fun and inclusive.

The Positive or it’s pointless campaign aims to reduce poor and unacceptable player, spectator and parent behaviour to make sport safe for all children.

To support clubs with promoting the Positive or its pointless messages, the Queensland Government has provided access to free resources and online training opportunities.


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